Since 2000, The Basis Group has operated as a boutique business-to-business brand communications firm specializing the high-tech marketplace. We work closely with B2B technology companies to develop clear, compelling brand strategies, and we support their business goals with disciplined design and mixed-media brand communications.
Chad Nelson and Linda Nelson have been working together as a creative team since 1992. Collectively, we offer more than 50 years of experience with brand development, communication and strategy.
The Principals
Chad Nelson
With more than two and a half decades in the high-tech B2B industry, Chad has worked in big agencies, including, Leopard: An Ogilvy Company, and has been a founding partners in two successful brand marketing agencies. In his role as Creative Direction for The Basis Group, Chad oversees all creative development and functions as lead corporate brand strategist.
Linda Nelson
Before becoming a founding partner of The Basis Group, Linda worked as an associate editor for both regional and international publications and worked as a freelance marketing copywriter, servicing such accounts as IBM, SunAmerica Securities, and the Del Webb Corporation. As Director of Content Development for The Basis Group, Linda oversees all written content creation and functions as associate brand strategist.
Our Team
TBG lives and breathes like a small firm but we function and deliver like big agency. Every project is a collaboration with an extensive network of specialists around the globe allowing us to deliver the best brand strategy, market research, content development, design, SEO, web development, animation, and video production the industry has to offer.
Our Clients Have Spoken
“With a business model that has been built on our agreed upon values, our new firm focus has legs to carry us into the future. The Basis Group was able to craft a value proposition that articulated both the real needs of our target audience, and our own enthusiasm to serve our community.
A huge thank you to the Basis Group and their willingness and expertise to guide us through an enhanced discovery process, then providing us with the necessary collateral to launch. Money well spent for a grounding experience to position us wisely in our marketplace.”
Christopher D. Hill and Jeffrey D. Hill
Ambient Financial Advisors
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
Securities offered through LPL Financial, Member FINRA/SIPC. The Basis Group, Ambient Financial Advisors and LPL Financial are separate entities.