Your brand is everything your stakeholders experience every time they come in contact with your company. It’s your promise to them about who you are, what you stand for, and what you alone can do.
A strong brand drives, guides, instructs, steers, clarifies and builds.
Drive revenue by establishing a solid marketplace position based on a value proposition that aligns with industry trends and opportunities.
Guide decision making by defining clear mission and vision statements focused on value-based outcomes.
Instruct customer interaction by outlining organizational and customer-facing values that uphold the emotional and functional benefits of the company.
Steer product development by establishing product-focused values that extend from the corporate values.
Clarify corporate culture by recognizing that a successful brand must live within the walls of your company as well as in the marketplace.
Build trust and equity with stakeholders by ensuring the brand promise is delivered consistently every time someone comes in contact with your company.
Corporate Rebrand | Cocona Case Study
A Brand Built on Science
Rebranding B2B Technology Companies
Soul of The Brand
Target Audience
Brand Values
Personality Traits
Market Trend and Influences
Client Pain
Client Needs
Positive/Negative Attributes
Market Differentiators
Value Proposition
Position Statement
Corporate Messaging
Product Messaging
Contextual Messaging
Value-Based Messaging
Pillars of Services
Business Model
Aspirational Ecosystem