Website Design and Development
Sales Presentations
Animation Videos
White Papers
Event Promotion
Books
Tibersoft are masters of foodservice data. Using a one-of-a-kind operator database and best-in-class analytics, Tibersoft is where data science meets whitespace opportunity. Their solutions clean, optimize, analyze and summarize complex supply chain data and put it to work for Foodservice Manufacturers. Now, with complete visibility from warehouse to restaurant, manufacturers can minimize the complexity of the sales process to grow their business and their profits.
“The Basis Group has been a great partner. They've helped us turn a lot of complex value propositions and concepts into easy to absorb, graphical pieces both online and off.”
Chris Martin, General Manager
Tibersoft
Brand Drivers
Primary Color Palette
The Tibersoft palette uses a broad range of bright colors to distinguish various modules of their software offering prioritizing cooler tones. Light and dark versions provide contrast while still delivering consistency. A set of grays modify the intensity of the primary palette and soften the harshness of the black.
Typography
Open Sans is a tech favorite because of its friendliness and readability. This simple san serif font offers a range of weights delivering hierarchy and flexibility while maintaining consistency.
Patterns
These patterns show the complexity of the foodservice business. Tibersoft creates visibility for Food manufacturers by use of real transactional data and a host of tools to reveal and utilize the intelligence.
Metaphors:
- Technology
- Analytical
- Intelligence
- Map or Location
- Insights
